On July 28, the selection of “School Media—National University New Media” sponsored by the China Youth Daily and the China University Media Association came to an end at Zhejiang Ocean University. After network declaration, work show, and expert selection, a total of four categories of awards were announced and 80 Wechat university public accounts were honored. The official Wechat account of NEFU (Wechat ID: nefu1952) ranked six and won the “top ten original content award”.

The selection aims to identify the most influential and creative platforms in the new media of universities across the country. It set up four awards including the “top ten original content”, the “top ten visual design award”, the “top ten operational innovation award”, and “the most popular award”. The competition began in June this year. Nearly a thousand colleges and universities participated in the competition, including Shanghai Jiaotong University, Nankai University, and Fudan University. The original works of the official WeChat account of NEFU closely kept up with the times, and expressed the sincere feelings to NEFU from the perspective of the college students, reflecting the responsibility of the contemporary new media professionals in university.

The new media center of NEFU was founded in December 2014. Under the leadership of the Party Committee Propaganda Department, to “tell the story of NEFU and make NEFU heard”, it attracted a large number of young students with pioneering spirit and creativity. Since the establishment of the new media center, a series of outstanding works have been released, and the readership has reached nearly 3 million. It is the only Wechat public account with more than 2 million readers in Heilongjiang province.The published works not only include “Hey! Classmate”, “In the South of Nan Mountain” (NEFU version), “Liangliang” (NEFU version) and many other outstanding network videos, but also there are nearly 20 character communication works like “People in NEFU (New Media Edition)”, and lots of influential columns such as “Radio of Songsong and Shanshan”, “Survival Guide for NEFUer”. At present, the official WeChat account of NEFU has become an important platform for the propagation of our university.