On November 24th, the ceremony of the 10th National Advertising Art Design Competition for College Students, hosted by the China Association of Higher Education and the Journalism and Communication Major Teaching Steering Committee of the Ministry of Education, was held in the National Political Consultative Conference Hall. A total of 1,449 colleges and universities with 500,000 works participated in the competition. At the ceremony, teachers and students of advertising and creative media majors from all over China gathered together to celebrate this splendid event. During the competition, a work namedTengjiao—A Feeling of Being in Love,by Du Xin of Material Science and Engineering College stood out from more than 4,000 entries of Heilongjiang Province and won the first prize at the provincial level and then the third prize at the national level as a recommended work of Heilongjiang competition district.

The National Advertising Art Design Competition for College Students is a big competition with a large number of colleges and universities, teachers and students, and works of a high level.

The competition greatly encouraged the students' creative enthusiasm and their confidence, and also demonstrated the achievements in cultivating students' practical and innovative abilities in Product Design majors.