On November 27, the award ceremony of the 12thNational Advertising Art Design Competition for College Students was held in Beijing. NEFUers from the Humanities and Law School won one first prize, three third prizes and five excellent awards. With the guidance of Ms. Huang Wei, the "160ml, 2%, 5128m", designed by Wei Yuning who majors in advertising, won the first prize under the branch of Broadcasting, and Ms. Huang Wei was awarded the "excellent adviser". In the Heilongjiang Division, our teams majoring in advertising won 11 first prizes, 19 second prizes, 42 third prizes and 38 finalist prizes, which was a historic breakthrough, with such a high rank and great quantities of awards, achieved by our students in this competition.

The National Advertising Art Design Competition for College Students is the largest communication platform of Chinese colleges and universities, andit is also one of the largest national arts competitions with the broadest coverage of institutions of higher learning in China. And each competition witnesses a large number of excellent teachers and students with their relatively high-level designs. 535,982 entries from 1,582 colleges and universities in 29 competition divisions were received in this competition, and 4,577 of them were awarded, of which less than 0.3% were awarded at the national level.

The outstanding result of this competition is one of the important achievements of the practical concept of "no return to school, no stop of creation" put forward by our advertising majors this year, which fully demonstrates the comprehensive strength of this major in the field of creative practice. In recent years, the advertising major has explored the teaching methods of combining public service advertising base with teaching practice, and classroom teaching with extracurricular practice, with the goal of cultivating application-oriented, inter-disciplinary and innovative talents with public service awareness and creative advertising practice ability. Students’ creativity was inspired and their comprehensive ability was greatly improved through this competition.